Client: Quality Meat Scotland (QMS)
Project: R&D Report 2007

the nitty gritty

QMS is the representative body for the Scottish red meat industry and they commission a huge amount of technical research annually. Our job is to make all this work digestible and appealing to their audience of farmers, processors and stakeholders.

By adopting a magazine style approach coupled with striking photography we've created something that's easily digestible and  wouldn't be out of place on a coffee table.